07.10.2020

30 years partner of HUMMEL AG

Kurt Arnold (right) receives the award for 30 years of HUMMEL partnership from Michael Glaser (left)

HUMMEL AG and Kurt Arnold are celebrating a very special anniversary. Kurt Arnold Innovative Technik GmbH from Holzkirchen has been a partner of HUMMEL AG for more than 30 years. For Kurt Arnold, a high level of advisory competence and personal contact with the customer are the key to sustained and long-term success in the market. In an interview he reveals what else matters and how the market has changed in recent years.

Do you still remember your first customer order, which you served with HUMMEL products?

Of course I remember the first customer orders which went to me as a lone fighter in the 80s. At that time it was mainly electricians who bought plastic fittings from us. The first order was for a few packaging units of the HSK-K fitting. The customer also picked up the delivery from me himself. That was the beginning of a cooperation that has now lasted for more than three decades.

What is the secret of such a long business relationship?

A solid connection, trustworthy joint market penetration as well as personal contacts with the management and the long-standing employees: these are the essential elements of a business relationship that is still successful today. I would like to mention in particular the experienced HUMMEL contact persons, whose daily routine and competence have created the basis for our mutual success. A significant factor in our success was also the consistent internationalisation and alignment of the product range to the requirements of the markets.

What do your customers appreciate about HUMMEL AG products?

Customers trust us because we have been pursuing a solid business policy for decades and HUMMEL AG products are always state-of-the-art. In addition, HUMMEL has a high international reputation through the worldwide approvals of its products. This is of decisive importance for the export-oriented markets.

How has the market changed over the many years?

The expansion of the product range to include the circular connector segment gave us entry into the drive technology, sensor technology and robotics sectors. Today we are successfully occupying these markets. HUMMEL was well prepared for increasing globalisation, as the management recognised this trend very early on.

What do customers today want from their supplier of electromechanical components?

Our customers increasingly want flexibility in their special solutions for special requirements. Those who can meet these requirements flexibly will also gain market share in the future.

What are the most important issues for the future?

Personal contact with the customer is still a decisive factor today, in times of increasing digitalisation. The most recent example is two customers that we were able to win over. They have chosen us because they are convinced of our competent advice and our technical solutions. For me, this means that even though social media are becoming increasingly attractive, social contact in the form of personal conversations must not be neglected.